Business Aims and Objectives

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GCSE ICT (Business aims and objectives) Mind Map on Business Aims and Objectives, created by Akash on 12/09/2013.
Akash
Mind Map by Akash, updated more than 1 year ago
Akash
Created by Akash about 11 years ago
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Resource summary

Business Aims and Objectives
  1. Mission statement
    1. To inspire and nurture the human spirit-one person, one cup, one neighbourhood at a time
      1. What a company believes in
    2. What are aims?
      1. An aim is something you want to achieve. In IT I want to achieve an A in my GCSE
      2. What are objectives?
        1. An objective is how and when you want to achieve your aim. I would like to get an A when I take my exam
        2. What is maximising profits?
          1. Getting as much profit as possible. E.g. buying 100 mars bars for 25p each and selling them for 65p
          2. What is maximising market share?
            1. Maximising market share is maximising the amount of people buying your product. This can be done by done by advertising or reducing prices to match other countries
            2. Breaking even is making neither a profit or a loss
              1. What is survival?
                1. Survival is when your company is not about to go bust. So when a company is not failiong profit wise then it is surviving. Many new companies make survival their first aim for the year.
                2. What is market growth?
                  1. It is an increase or demand in a product. Market share may be slow if customers do not need a high demand on the product.
                  2. What are non-financial aims?
                    1. Non- financial aims are aims that do not seek to maximise profit but to gain a better quality of life.
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