To inspire and nurture the
human spirit-one person, one
cup, one neighbourhood at a
time
What a company believes in
What are aims?
An aim is something you
want to achieve. In IT I want
to achieve an A in my GCSE
What are objectives?
An objective is how and when you want to
achieve your aim. I would like to get an A
when I take my exam
What is maximising profits?
Getting as much profit as possible.
E.g. buying 100 mars bars for 25p
each and selling them for 65p
What is maximising market share?
Maximising market share is maximising the
amount of people buying your product. This
can be done by done by advertising or
reducing prices to match other countries
Breaking even is making neither a profit or a loss
What is survival?
Survival is when your company is not about to go bust. So
when a company is not failiong profit wise then it is
surviving. Many new companies make survival their first
aim for the year.
What is market growth?
It is an increase or demand in a product.
Market share may be slow if customers
do not need a high demand on the
product.
What are non-financial aims?
Non- financial aims are aims that do not seek
to maximise profit but to gain a better quality of
life.