What are objectives? An
objective is how you are
going to achieve it, what
you will do to achieve is
and when you will achieve
it by (date/time)
What does maximising profits
mean? Maximising profits means to
make the most profit possible.
There are many things you can do
maximise profits like increasing the
prices. For example buying 100 Kit
Kats for £50 but selling them for
£150 means you are earning more profits from sales.
Definition of breaking even: Breaking even
means that the total amount of money received
from sales, equals the total cost. Example:
Selling something for 50p and receiving 50p
back from sales.
Survival in business
means keeping your
business up and
running without getting
into debts or becoming
bankrupt and end up
having to close down
you business.
Non financial aims are aims that are to
do with the business but not to do with
the income of the money. For example
becoming company of the year is a non
financial aim.
Market share is the percentage or
proportion of people going for your
product. You can do this by
advertising, getting a sponsor and
making new products to create
more customer interest.
Market growth is expanding the
business for example making it
more known by advertising or
opening/building more businesses.