People value a product at a higher value if they're
making a first impression decision while in a happy mood.
Deliberate
Making decisions off of logic and experience
People in a sad mood will rate a product as being more valuable if they are asked to make the
decision in a more deliberate way.
You can influence someone's mood in a lot of different ways.
Videos
Images
Text, Sound
If you influence people’s mood, you can suggest them to think about their
decision-making process. This can result in a higher estimation of the value of
a product or service.