I will need minimum of 5
people and maximum of 7
to allow for there to be
enough conversation but
not so people are
interrupting each other
The participants can't be
doing A2 media as they
know the purpose of my
focus group and analyse
parts that a typical
consumer wouldn't
Each person will be provided with a
pack containing a coloured pen, a
prototype of the digipak, a copy of my
advert and a piece of paper.
I will encourage for around 5
minutes to write on each copy of
the ancillary products to annotate
what they think and dislike before
discussing.
These will be analysed after the focus group
Each participant will have a
different colour pen so I can
distinguish who is who and
whose I have
The piece of paper for taking notes
during the music video if they want
Questions (a brainstorm)
What genre do you associate
with the digipak? (Ask before
showing of the music video)
If they answer singer songwriter then ask why
If they answer another genre ask why
Tell them it's singer songwriter
and ask what they feel I could
do to make the genre more
prominent.
Would you purchase the digipak from
looking at the ancillary products?
I will ask this question before playing the
music video so no other factors give away or
affect their answers
Do you enjoy the music video?
The purpose of the video is to entertain so I
want to ensure I meet this purpose
What do you feel could be
improved in the music video?
Looking at the digipak and
advert do you feel that they
go together?
I've used two different images for the digipak and
advert. Do you feel you would know the digipak from
looking at the advert.
So you've paid £10 for the digipak. It
includes CD of 12 tracks, thank you letter,
booklet of lyrics and extra images. Do you
feel like you've gotten your money's worth?
£10 is the around the amount of
the cost of a digipak.
If no, what more information
would you want to know or to be
included?
Set Up
I will want my focus group to last around 15-20 minutes
I will record the whole focus group on camera
I will be able to reference back to the focus
group so I can access the points made whenever
I need to.
I will need a screen to show my music video
TV
Laptop or Computer
Could be too small
Projector
I'll want a circle table so everyone can feel
included and talk to each other easily
I'll want some privacy so no one will
interrupt or so the participants won't be
distracted.