21679
Description
Mind Map by Roxy Bredikhina, updated more than 1 year ago
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Created by Roxy Bredikhina
over 11 years ago
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Developing
Marketing
Mix
- Customer' and problem hypothesis
- Who are the customers"
- What are their problems?
- Confirm/reverse your assumptions about
- ROI
- Types of customers
- Needs and wants
- "Day of life"
- Minimum and desired feature set
- Willigness to pay
- ROI
- Who are the customers"
- The marketing plan
- Product/services description and features
- Promotion and ads details
- Pricing model and
- BM
- Prices
- BM
- Placement distribution and sales plan
- Product/services description and features
- Marketing MIX(4 Ps)
- Product
- Brand
- Features
- Design
- Quality
- Return's policy
- Brand
- Price
- List prices
- Discounts
- Credit terms
- Payment period
- Key consideration are
- Your costs
- Competitor's prices
- Your costs
- Suggested approaches
- Price just below
10-20% of
competitors, better
service than them
- If prod
much
better than
compet, it's
ok to
charge
more
- Price just below
10-20% of
competitors, better
service than them
- List prices
- Promotion
- PR
- Ads
- Sales force
- Direct messaging
- PR
- Placement
- Channels
- Locations
- Inventory
- Fulfillment
- Channels
- Product
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