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22755349
Proceso de investigación de mercados
Description
Mapa mental proceso de investigación de mercados
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proceso de investigacion de mercados
Mind Map by
Monserrath Santos Ramos
, updated more than 1 year ago
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Created by
Monserrath Santos Ramos
about 4 years ago
19
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0
Resource summary
Proceso de investigación de mercados
Saber
Identificar los tipos de estudios cualitativos de mercado:
Annotations:
-Sesión de grupo - Entrevista a profundidad - Técnicas proyectivas -Panel -Comprador misterioso
Describir el proceso de investigación de mercados:
Annotations:
- Planificación - Presupuestos - Recolección de datos - Procesamiento de información - Preparación y presentación de resultados
ser:
Annotations:
Disciplina responsable Capacidad de planificación Observador crítico analítico
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