Research was an observation
carried out under controlled
conditions.
Sample
123 naïve (true)
pps collected by
volunteer
sampling
They were all male from 3 USA colleges
Placing 1 true pp into a group of 7-9
confederates
The research involved;
Seating them second to last in
the row so they can hear the
answers of the confederates
Showing the pps a series of lines - a
standard line and 3 separate lines (all
with difference of between 3/4 of an inch
and 1"3/4
Asking pps to match the standard line
to one of the 3 lines, where the answer
was always obvious, aloud in front of
others.
There were 18 trials for each group and on 12
"critical" trials, all the confederates called out the
wrong answer.
Asch introduced some variations
1) He vaired the size of the
confederate group from 1 - 15 2)
He allowed one confederate to
always answer truthfully. 3) A
confederate who gave wrong, but
different answers to other
confederates
He also interviewed pps to see why they conformed
Ethical Issues
Debreifed his pps and explained the true purpose of his
research