If a child has seen
someone be
rewarded on the TV
for pos behaviour,
the theory states
that they = more
likely to imitate
behaviour
AO2
Real life models
seem to have
more of impact on
behaviour than
models on TV
Prosocial acts on
TV do have impact
on behaviour BUT
tend to be short -
lived & don't tend
to be gen to new
enviros
Eisenberg
(1983)
Believes prolonged
exposure to prosocial
programming does
cause substantial &
long - lasting increases
in children's prosocial
behaviour
However - in order to
repeat act - children have
to notice it & it has been
found that prosocial acts
tend to be quite subtle &
hard to pick - up on
whereas antisocial acts
are easier to spot &
remember & therefore
copy
The
pervasiveness
of TV
Most children
in UK & America
watch approx 25
hours a week of
TV
This is the
highest at
around the age
of 6 and lowers
during
adolescence
It then
increases
during around
age of 6 &
lowers during
adolescence
It then increases
during adult yrs &
we spend the most
hours per week
watching TV whn
we're elderly
AO2
Such a huge amount TV
watching can be argued to
have an important effect on
viewers but it doesn't take
into account how people
learn prosocial behaviour
when they don't have a TV /
are exposed to fat less TV
than their peers (perhaps not
owning a TV in heir own
house)
Developmental
trends in
prosocial
influence
Eisenberg
Believes that
children develop
prosocial reasoning
w/ age & so
therefore there may
be developmental
trends in influence
of prosocial media
Supported by
research that shows
that younger children
are less able to rec
other people's
emotions & don't
know what to do to
help others
Mares
1996
Exposure to
prosocial
messages
Often perceived that
children are
overexposed to
violence in the media,
but when you look, it
becomes clear that
they are also exposed
to a lot of prosocial
messages
According to an
early content
analysis in America,
there are 11
altruistic acts & 6
sympathetic
behaviours per hour
of TV on average
Sprafkin
et al
1975
Mares (1996),
who did a meta
- analysis of 39
diff studies
found that
Children who viewed
pos interactions acted
more pos in their own
interactions than
children who had viewed
neutral / antisocial
interactions
Children who
viewed altruistic
behaviours tended
to share, donate,
offer, help &
comfort more