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Utility and consumer behaviour

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Revision mind map of all related content to consumer behaviour
Mark Solomons
Mind Map by Mark Solomons, updated more than 1 year ago
Mark Solomons
Created by Mark Solomons over 9 years ago
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Resource summary

Utility and consumer behaviour
  1. Utility
    1. MU is the addition to total utility when consuming goods and services
      1. DMU
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