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Topic 3.1
Description
Mind Map on Topic 3.1, created by Beth Thornton on 24/04/2015.
Mind Map by
Beth Thornton
, updated more than 1 year ago
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Created by
Beth Thornton
over 9 years ago
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Resource summary
Topic 3.1
Marketing
What is marketing? What does marketing mean?
Market Research
How is quantitive and qualitive research data collected? How can it be interpreted? How can reasearch data used to help decide on issues such as the appropriate marketing mix?
Product Trial and repeat purchase
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