These are
opposite to
mainstream and
what it stands for
This means that they would
watch our productions since its
aimed at a niche audience so
they are more likey to watch it
because the mainsteeam
wouldn't.
Internet culture
means the
alternative
hasn't been so
accessible
This again means it'll
appeal to them due to
social media as they may share this so
the alternatives might
advertise this with their
friend creating a wider
audience.
Alternatives are a
very large social
group and are
expanding
especially in
England so it'll
attract more to
watch our
production.
Leading Edge
Leaving for the here and now
So they'll watch our production as its new
They are very influential towards
the cooler brands
They aim to be a head of the crowds
This means they will
want to be one of the
first to watch it
After they may use social media
to blog about it after attracting
more views to our production