26998313
Description
Mind Map by Leandra Smith, updated more than 1 year ago
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Created by Leandra Smith
almost 4 years ago
|
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94 - People May Care About
Time More Than They Care
About Money (C&D Lemonade
Sign Experiment)
- "Spend a little time, and enjoy
C&D's Lemonade"
- 14% of people
stopped to buy
- Paid more on average
for the lemonade ($2.50)
- 14% of people
stopped to buy
- "Spend a little money, and
enjoy C&D's Lemonade"
- 7% of people
stopped to buy
- Paid less on average for
the lemonade ($1.38)
- 7% of people
stopped to buy
- "Enjoy C&D's Lemonade"
- Both values were an
average of the other 2
signs
- Control group
- Both values were an
average of the other 2
signs
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