Low Power and
responsibility ∴
shared more
equally
This is where countries may
question authority
Interaction Design outcome: Symbols of
power (high power distance), Lack of
freedom of info (high PD), Motivation
Grabbing High PD use symbols, Low PD
focus on user
HI Power invested
in an elite who, in
return for respect
and obedience, care
for the others.
This is where countries have a dictator like figure
be it school, country, family. People/Children
respect authority.
INDIVIDUALISM (IND)
Hi (IND) Everyone is expected to look
after themselves and immediate family.
Low (IND) Collective is valued
more than individual interest.
avoidance of conflict
Interaction Design Outcome: Symbols
of success (high IND), Rhetorical Style
(high IND) different oppinion are
tolerated
Masculinity-Femininity (MAS)
HI - Gender roles are
clearly differntiated
Low - Gender role aren't so clear:
overall values of caring and
nurturing.
Differences in gender Riles:
Website in cultures with Hi
MAS will have traditional
differences.
Motivation/attention
grabbing: hi MAS emphasis
on games, competitions and
quick results; Low MAS =
emphasis on aesthetics
Uncertainty Avoidance (UA)
HI = Seek to avoid
uncertainty: welcomes
routine, security,
frameworks
LOW (UA) = Enjoys
exploring new
situations, innovating
and experimenting
Interaction Design outcomes: Navigation (low
UA) welcome unpredictabity and novelty. (high
UA) Achieve goals with structure. Treatment of
Errors = (low AU) minor errors tolerated.
Ambiguities = (low UA) same colour,
typography. Simplicity = (low UA) Website to be
as simple as possible.