GCSE revision (Product Evolution)

Annotations:

• The Mini was designed in 1959. It became and instant hit and was seen as a trend setter. Many celeberaties of the day owned one

1. Market-pull

   Annotations:

   • This influenced on the needs/wants/demands of the consumer.
   1. Consumer demand
      1. Wants
      2. Demands
      3. Products are use friendly
      4. Sophistigated
   2. Create

      Annotations:

      • In 2001 BMW re-designed and launched the New Mini and successfully created a new wave of consumer demand.

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• How companies have used technology to improve products to create consumer demand.

1. Reasons
   1. Technologies

      Annotations:

      • Use of robotics on the production line has reduced manufacturing times
   2. Materials

      Annotations:

      • Development of materials: stronger, lighter, cheaper etc.. This will also include smart materials
   3. Techniquies

      Annotations:

      • This might include manufacturing and production methods, such as just in time systems.
   4. Cheaper
   5. Function

      Annotations:

      • The improved functionality of the project. This might include comfort, speed, fuel consumption etc...
   6. Aesthetics
   7. Sell

      Annotations:

      • The market place has expanded as economies expand
   8. Computerisation

      Annotations:

      • The use of CAD/CAM, Robotics, 3D printing etc... This has reduced costs, production times, shortened manufacturing runs but has impacted on labour.

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• Alexander Graham Bell invented the telephone in 1876. Since then it has evolved into the current mobile phone.

1. Pull
   1. Fashionable

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      • The need to follow a trend.
   2. Peer pressure

      Annotations:

      • Peer pressure to keep up with trends and not seem out of place. Sometimes has an economic impact on those who cannot keep up with the change.
   3. Consumer demand

      Annotations:

      • Modern advertising, social media, internet shopping etc... means consumers can become aware of products easier.
   4. Power

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      • To control or influence other peoples reactions and thoughts.
      1. Social media
   5. Safety

      Annotations:

      • Some people feel they are safer with a phone/product
   6. Communication

      Annotations:

      • The speed of communications has increased
2. Push
   1. Multi-functional
   2. Progressive marketing

      Annotations:

      • Junk mail, targeted advertising on all platforms.
   3. Texting
   4. Applications
   5. MP3 players
   6. Camera
   7. Internet
   8. Computing power has increased

      Annotations:

      • Phones have evolved into small computers as the memeory and the speed of micro chips has increased.