The Shape Up initiative focuses on preventing and
reversing the impacts of obesity. Obesity is a significant
biological determinant of health in Australia due to its
prevalence and relationship to other chronic conditions,
including cardiovascular disease and type 2 diabetes.
This campaign helps reorient health services as individuals learn skills to reduce the risk of obesity
and its associated conditions.
Develop Personal Skills
It develops personal skills by using its logo to help
consumers identify goods and services that have been
proven to assist in maintaining healthy body weight.
Create Supportive Environment
The program creates a supportive environment
by making it easier to access health information.
Users can download an iPhone app so they always
have access to ideas for being more active and
selecting healthier food options.