Gas Station Location: At
the begining of the "Ruta
Viva" highway (outside of
the city, near a toll)
Infrastructure: A gas station ocupies a lot of space, because it
gives its services not only to cars but to big trailers too.
Type of land: A gas station needs a very good land to
pass the pipelines under the ground
Suppliers: We didn't locate the gas
station to far away from the city for the
suppliers to arrive easily from the
refinery
Competition: There is not much
competition outside the city
Costs: The land outside the city is cheaper, and it
will be easier to find someone who can build
the gas station
Taxes and Goverment: The
goverment is less straight with the
security rules because you are not
located in an urban area, so it is
less dangerous.
Market: As it is not far from the city, it will be easier for the drivers who
work at the city too load gasoline. The drivers who are going to travel
can load gasoline there to as it will be located on a highway.
Inertia: As it is located near a toll the cars will go slower and have more time
to decide to go to the gas station. Besides, if we have an agreement with a fast
food company, the clients will be more intersted in going to the gas station.
Labour pool: The gas station is located near the
city so high quality employes can get there easily