Innovations that impacted society

Marketing is a social system
Necessity is the mother of invention
1. Society Needs met by Resources
2. Resources
  1. available
  2. Developing
  3. Newly developed / available
  4. imagined [what if there was ….]
3. Other forces impact on society needs
  1. Political; legal; economic; natural
4. Needs [wants] constantly changing / growing
Resource
1. Existing and available
2. Renewable / non-renewable
3. Efficient / not so efficient /
4. Harmful / external negativities
  1.  Why do we use x resource?
  2. Path dependence and lock-in
5. Search for new resources - why
Discovery
1. Exploration i human curiosity and spirit of adventure
  1. fear, discontent desire more secure future
2. Discoveries order of things: embedded social systems
A history of discoveries
1. The Wheel
2. Written Language
3. Abacus
4. Paper
5. Printing Press
6. Mass production
More Recently
1. contraceptive pill
2. Enter text here

Resource summary

	Created by sjbrischetto about 11 years ago