Copy and Edit

MARCOM

Description

Marcom Department scope of work
Jacinta Johnson
Mind Map by Jacinta Johnson, updated more than 1 year ago
Jacinta Johnson
Created by Jacinta Johnson over 9 years ago
7
0
0

Resource summary

MARCOM
  1. FUNDRAISING
    1. Schools
      1. Corporates
        1. Begging boxes
          1. Tie-ups
            1. Legacy
              1. Annual Appeal
                1. Services
                  1. Venue hire
                    1. Boarding
                    2. Online donations
                      1. Government/ Foundation grants
                        1. LifeKawan/ Pawpal
                          1. ERA Centre
                            1. Kennel/ cattery sponsorship
                              1. Stars of Fame
                                1. Wall advertisements
                                2. Merchandising
                                3. MEDIA
                                  1. Liaison
                                    1. Management
                                      1. Digital
                                        1. Website
                                          1. Social Media
                                            1. Blogs
                                              1. Online portals
                                                1. E-newsletters
                                                2. Traditional
                                                  1. Print (Magazines, Dailies)
                                                    1. Broadcast (TV, radio)
                                                      1. Outdoor
                                                  2. MARKETING
                                                    1. Campaigns
                                                      1. Annual strategy/ planning
                                                        1. Implementation
                                                          1. Collateral design
                                                            1. Production, distribution & installation
                                                              1. SPCA Premises
                                                                1. SPCA Event booths
                                                                  1. SPCA Media
                                                                    1. External media
                                                                    2. Staff briefing
                                                                      1. Troubleshooting
                                                                      2. Monitoring & Evaluation
                                                                        1. Reports/ Analysis
                                                                        2. SPCA Programs
                                                                          1. PCP
                                                                            1. K9GC
                                                                              1. Puppy Training
                                                                            2. COMMUNICATIONS
                                                                              1. Branding
                                                                                1. Corporate Identity
                                                                                  1. Media releases/ statements
                                                                                    1. Crisis management
                                                                                      1. Public enquiries
                                                                                      2. EVENTS
                                                                                        1. Outreach
                                                                                          1. Reccie & planning
                                                                                            1. Coordination & scheduling
                                                                                              1. Event execution
                                                                                                1. Post-event follow-up
                                                                                                2. SPCA Events
                                                                                                  1. Mutley Roadshow
                                                                                                    1. Meet The Moggies
                                                                                                      1. World Animal Day
                                                                                                        1. Press events/ launches
                                                                                                          1. Dog Day Camp
                                                                                                            1. Yappy Hour
                                                                                                          Show full summary Hide full summary

                                                                                                          Want to create your own Mind Maps for free with GoConqr? Learn more.

                                                                                                          Similar

                                                                                                          Art photographs
                                                                                                          jordanday05
                                                                                                          Types of Documentaries
                                                                                                          Toni Kukuruzović
                                                                                                          Media theories and audience research
                                                                                                          Chloe Cotterill
                                                                                                          AS Media Studies Terminology
                                                                                                          Mourad
                                                                                                          AS Media Revision Flashcards
                                                                                                          Liam Haxton
                                                                                                          A2 Media Studies: Representation
                                                                                                          CharlottePower96
                                                                                                          MEDIA THEORIES
                                                                                                          kit-kat-98
                                                                                                          Codes and Conventions of R&B/Soul Music Videos
                                                                                                          Cerys Bradley
                                                                                                          A2 Media: Audience Theory
                                                                                                          jadeelotus
                                                                                                          Vietnam Role of Media
                                                                                                          Megan Booth
                                                                                                          Uk, European & Global Institutions
                                                                                                          Nick Drewe
                                                                                                          Browse Library