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3154206
過分消費背後的原因
Description
mind map
No tags specified
winnie
chen
va
Mind Map by
winnie9864
, updated more than 1 year ago
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Created by
winnie9864
over 9 years ago
36
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Resource summary
過分消費背後的原因
工作壓力
欠缺適當途徑發洩
購物比其他活動方便
社會風氣
鼓吹消費主義
令人誤以為消費購物能減壓
先敬羅衣後敬人
虛榮感
炫耀
認識朋友
增加安全感
吸引異性
增加自信心
自我感覺良好
象徵身份地位
受人尊重
光宗耀祖
受到引誘
產品包裝
迎合不同消費者的喜好
類型
盒
袋
材料
絲帶
布
鐵
木
塑膠
紙
視覺誘惑
令消費者衝動/即興買下
廣告
大明星,演員,名人代言
具影響力
吸引目光
潮流指標
建立良好品牌形象
自然能吸引更多消費者購物
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