34124863
Description
Mind Map by Sharon Lara, updated more than 1 year ago
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Created by Sharon Lara
about 3 years ago
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Focus Group
- Definition
- Group of people with
diverse profiles and
backgrounds to solve a
problem and suggest
solutions.
- Group of people with
diverse profiles and
backgrounds to solve a
problem and suggest
solutions.
- Purpose
- Obtain information
on various aspects
- Business
- Marketing
- Social comunication
- Politics
- Validity of products and services
- Business
- Obtain information
on various aspects
- Procedure
- 1. Form a group
- less than 10 people
- less than 10 people
- 2. Predetermine
the theme
- 3. Ask open questions
- 4. Ask questions unrelated to the topic
- 5. Compare information and opinions
- 6. Collect information
- 7. Speak by name to each
member of the group
- 1. Form a group
- Advantages
- Allows gathering relevant information
- Get ideas to improve products
- Allows you to check if the choice is correct
- Detect why a product is no longer popular
- Provides information to create marketing strategies
- Allows gathering relevant information
- Uses
- Preliminary or exploratory stages of a study
- To evaluate or develop a program
- At the end of a program to evaluate the
impact or generate new ideas to research
- Can be used as the methodology of a study
- Use as complement to other means of collecting data
- Can help to explore or generate hypotheses
- Preliminary or exploratory stages of a study
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