data is obtained from methods such as
experiments, surveys, and case studies
psychologists reach their conclusions by identifying a specific problem or
question, formulating a hypothesis, collecting data through observation
and experiments, and analyzing the data
Wilhem Wundt is credited with setting up the
first psychology lab in Leipzig, Germany, in 1879
the importance of his work
is the procedure he followed
scientific method: general approach to gathering
information and answering questions so that
errors and biases are minimized