3488804
Description
Mind Map by Raichelle Weller, updated more than 1 year ago
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Created by Raichelle Weller
over 9 years ago
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dummies brand
refresh
- marketing -
rw/dp/db/mm/jh/ck/mc/ln/az
- internal comms plan
- micro site for all
stakeholders to
access for
communication of
progress
- Decide best
platform/template
- brief Nancy Bane
- brief content for site
- launch week beginning November
5th
- Communication to
Wiley through corp
comms
- CK/MC
- CK/MC
- Communication to
Wiley through corp
comms
- RW/AZ
- launch week beginning November
5th
- DB/RW
- brief content for site
- brief Nancy Bane
- Decide best
platform/template
- agree key messages and key advocates
- info for ELT
- info for sales/rights
- info for editors
- DP/RW/JH/MC
- info for ELT
- micro site for all
stakeholders to
access for
communication of
progress
- marketing collateral
audit
- input from broader marketing group as to requirements per area
- brief to ashley zurcher/brian morrison/creative
services
- LN - Retail/Channel
- LC - Custom
- MM - Rights
- MM - Rights
- LC - Custom
- brief to ashley zurcher/brian morrison/creative
services
- input from broader marketing group as to requirements per area
- external launch plan
- Review week
beginning 5th
November
- Review week
beginning 5th
November
- internal comms plan
- product - kfw/km/lc/mm
- interior design
- design creation
- design review
- execution
- design creation
- exterior design
- design creation
- rw/dp/kn
- rw/dp/kn
- execution
- mike trent
- mike trent
- design creation
- logistics/launch
- reprint strategy
- reprint strategy
- interior design
- custom
- design/templates
- execution
- design/templates
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