3488862
Description
Mind Map by i like dogs, updated more than 1 year ago
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Created by i like dogs
almost 9 years ago
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Online services 2 Callum Pilling
- Pay-per-click advertising
- Pay-per-click (PPC) advertising is a form of online advertising
- It involves websites or web pages hosting ads for other companies. If a surfer clicks on an ad, they
will be re-directed through to the advertiser’s website.
- The website or web page provider will receive a
payment for every ad which is clicked on.
- The website or web page provider will receive a
payment for every ad which is clicked on.
- It involves websites or web pages hosting ads for other companies. If a surfer clicks on an ad, they
will be re-directed through to the advertiser’s website.
- Pay-per-click advertising uses what is known as an affiliate model . Advertisements or links to a
company’s website are placed on other websites (affi liates) and in return the affi liate site receives a
percentage of the income for any customer that clicks through.
- Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big
players in this fi eld.
- Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big
players in this fi eld.
- Affi liate model – An ‘affi liate’ website is one that is attached to another company’s website via a link. The
affi liate website receives a percentage of the revenue for customers clicking through from their website to
the other company’s website.
- Spam – Junk email where identical
messages are sent to a number of
recipients.
- unsolicited bulk emails – Emails
that are sent to a large number
of people who haven’t requested
them.
- unsolicited bulk emails – Emails
that are sent to a large number
of people who haven’t requested
them.
- Spam – Junk email where identical
messages are sent to a number of
recipients.
- Pay-per-click (PPC) advertising is a form of online advertising
- Email marketing
- Search engine results pages.
- Companies can register with the bigger
search engines (Google™, Bing, Yahoo!)
- so that their websites appear high
up in a list of keyword searches or
pay for links that appear when a
user does a search.
- so that their websites appear high
up in a list of keyword searches or
pay for links that appear when a
user does a search.
- Companies can register with the bigger
search engines (Google™, Bing, Yahoo!)
- Banner and pop-up advertisements.
- These are advertisements that appear at the
top of web pages or pop up on web pages.
These are often animated to capture attention.
- These are advertisements that appear at the
top of web pages or pop up on web pages.
These are often animated to capture attention.
- Email marketing
- Uses email to send advertisements to customers (both
potential customers and existing customers).
- However customers often see this type of marketing
as spam if it is sent as unsolicited bulk emails
- However customers often see this type of marketing
as spam if it is sent as unsolicited bulk emails
- Uses email to send advertisements to customers (both
potential customers and existing customers).
- Online advertising is becoming a very
popular means of promoting products and
events, but it isn’t always effective.
- In order to ensure that online advertising is
effective, companies need to make sure that it:
- 1 Captures the attention of the target market through
the use of design features (colour, layout, graphics,
animation, e.g. in banner advertisement) and is easily
accessible.
- 2 Retains consumers’ interest. For example, by directing consumers to
additional interactive information about a product, such as a video
demonstration of a product. The speed with which the information loads is also
important to make sure that consumers don’t lose interest
- 2 Retains consumers’ interest. For example, by directing consumers to
additional interactive information about a product, such as a video
demonstration of a product. The speed with which the information loads is also
important to make sure that consumers don’t lose interest
- 1 Captures the attention of the target market through
the use of design features (colour, layout, graphics,
animation, e.g. in banner advertisement) and is easily
accessible.
- In order to ensure that online advertising is
effective, companies need to make sure that it:
- Search engine results pages.
- Online Data storage
- Data storage is another type of online service. Many organisations are providing facilities for you to store
and back up your data on their computers, and to make fi les available to share with others.
- The current term used for online data storage is ‘cloud
storage’
- Data backup is a method of making copies of fi les. These copies can then be retrieved if disaster recovery is
needed.
- Data backup is a method of making copies of fi les. These copies can then be retrieved if disaster recovery is
needed.
- The current term used for online data storage is ‘cloud
storage’
- Data storage is another type of online service. Many organisations are providing facilities for you to store
and back up your data on their computers, and to make fi les available to share with others.
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