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Designed for sound off. Delight with sound on
Description
Mind Map on Designed for sound off. Delight with sound on, created by Jo Ho on 12/01/2022.
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blueprint
marketing
Mind Map by
Jo Ho
, updated more than 1 year ago
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Created by
Jo Ho
almost 3 years ago
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Resource summary
Designed for sound off. Delight with sound on
ways to design mobile ads without sound
1. Use visual storytelling
2. Add text on screen
text overlays
3. Make sure your brand is prominent
4. Include audio to delight viewers with sound on
quality and effectiveness of how ads deliver in a sound limited mobile environment
ads with sound on
sound can still enhance the message and value proposition of your brand or product
people perceive FB ads differently from TV
best practices for stories
approach
1. Keep attention with speed
People consume Stories content much faster than other mediums
create ads that capture the audience's attention from the first frame and use speed to keep their attention.
2. Create for Stories-first
recommend a full-screen vertical design
can also repurpose an asset from another placement
make sure that you don't remove important information through cropping or zooming
3. Use multiple scenes
short, concise scenes perform better than long, slow scenes
Use fast-paced narratives that are quick to get to the point and easier for viewers to consume
4. Enhance with motion
adding motion to your static images. performs better
5. Test mobile shots depending on your objective
Mobile shots outperform studio shots for ad recall and intent, while studio shots tend to drive higher brand awareness.
6. Mix and match video and static
Campaigns with multiple ad sets tend to perform better
use mixed medium assets, such as static images and motion videos, in your stories
brand
1. Begin with your brand
performs better. Put your logos or brand elements at the start of your creative
2. Design with your objective in mind
ad will perform better if you design your creative around your objective
If you use a brand objective, focus your ad on people. If you use a conversion objective, focus on products
3 Limit price inclusion
Ads that don't include specific prices perform better for purchases and brand awarenes
format and execution
1. Pair text with focal point
Ads that include centrally located text, such as "add to cart", at a specific focal point are helpful to drive conversion metrics
2. Enhance with sound
stories with voiceover or music drive better results compared to ads without any sound. Use audio to enhance your message.
3. Avoid unnecessary stickers
use up to five of the following interactive elements: location sticker, hashtag sticker, tappable text and @mention stickers
Or use one countdown sticker
use the polling sticker and the Swipe Up CTA on ads that are created without a pre-existing post
avoid using emojis, GIFs, music stickers, link stickers, more than one sticker and more complex creative tools.
4. Call your audience to action strategically
Emphasise the action that you want your audience to take, such as "Swipe Up" or "Shop Here."
5. Land takeaways with text overlays
consider carefully what method works best with your creative. Use text to emphasise key messages, but keep your focus on one point.
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