3605305
Description
Mind Map by catherinepouka, updated more than 1 year ago
More
LIDL EXTERNAL FACTORS
- GOVERNMENT
- ENVIRONMENT
- CULTURE,DIVERSITY
- COMMUNITY
- shareholders
- NEWS,MEDIA
- RIVALRY,COMPETITION
- SUPPLIERS
- LIDL as a business needs supply from a cohort
of suppliers that they are loyal to ,Thus LIDL has
their own suppliers which supply raw materials
such as tomatoes, potatoes ETC.
- they also have milk which is provided
by their suppliers, manufactured
goods
- they also have milk which is provided
by their suppliers, manufactured
goods
- LIDL as a business needs supply from a cohort
of suppliers that they are loyal to ,Thus LIDL has
their own suppliers which supply raw materials
such as tomatoes, potatoes ETC.
- LIDL has his own price strategy which help them to attract as many
customers as possible, they have competitors such as ALDI which they have
to compete with, so they use their USP which is aim to a large amount of
household with limited amount of budget.
- according to BBC news 2015 LIDL has been
classified as a growing business over the last three
years along with their competitors ALDI.
- according to BBC news 2015 LIDL has been
classified as a growing business over the last three
years along with their competitors ALDI.
- SUPPLIERS
- LIDL use news papers ,article and advertisement to
promote or inform of a new product which they are
to sell in their stores, so this is particularly
important to LIDL also to attract customers ETC.
- in the mirror website article 2015 stated that LIDL will
be the first supermarket to pay living wages to its
employees
- in the mirror website article 2015 stated that LIDL will
be the first supermarket to pay living wages to its
employees
- RIVALRY,COMPETITION
- LIDL shareholders give their opinion on the business, make
decision at a certain level ,they participate by purchasing
shares within LIDL
- if LIDL were not a successful business the
shareholders will not buy shares from LIDL because of
risks.
- if LIDL were not a successful business the
shareholders will not buy shares from LIDL because of
risks.
- NEWS,MEDIA
- THE community is a major factor of a business,this is why LIDL is
raising funds to help the community as well as helping charities
within the area they operate.
- according to LIDL website article
(2014) LIDL offer 10 minute free
parking and you must buy something
valuable in their store.
- according to LIDL website article
(2014) LIDL offer 10 minute free
parking and you must buy something
valuable in their store.
- shareholders
- LIDL respect all his employees cultures,
backgrounds and they support their
employees in any way they can.
- they welcome all types of culture and diversity
to their supermarket without discriminations.
- they welcome all types of culture and diversity
to their supermarket without discriminations.
- COMMUNITY
- LIDL does recycling ,they use high economic light
bulbs according to 2013 BBC news article, they avoid
wastage of electrical and electronic equipment
(WEEE)
- LIDL offer healthy life choices to its
customer because it help to save the
environment.
- LIDL offer healthy life choices to its
customer because it help to save the
environment.
- CULTURE,DIVERSITY
- LIDL has to pay taxes every year as the law of
regulations says ,they have to pay their
employees the right wages according to
employees act 2015.
- IN BBC NEWS article states that LIDL did not pay
enough their employees for their hard labour which will be
change because they have decided to increase their
employees' wages.
- IN BBC NEWS article states that LIDL did not pay
enough their employees for their hard labour which will be
change because they have decided to increase their
employees' wages.
- ENVIRONMENT
Media attachments
Want to create your own Mind Maps for free with GoConqr? Learn more.