Color & Industry

Color & Industry

Color Forecasting
1. all industry levels seek forecasting
2. involves analysis and interpretation in order to make predictions
3. don't dictate; they identify
4. colors can infuse the market till they become obsolete
5. Trend Spotter
  1. David Wolfe
6. Trend Union
  1. Li Edelkoort
Color advisory associations
1. Color Association
2. British Textile Group
3. Deutsche Mode Institut
4. Institute da Moda Espagnol
5. Intercolor International
6. = profit-making fashion and color reporting services
  1. can focus on color or more broadly report trends across classifications
Forecast Spectrums
1. forecasters formulate ideas in color spectrum
2. 2-3 spectrums per season
Designing for Mass Fashion
1. Color palettes for RTW
  1. include 4-10 colors
2. Standardized commercial color-matching systems
  1. SCOTDIC
  2. Pantone
Designer & Color
1. Signature Color
2. Choose color to:
  1. feature garment's construction
  2. emphasize texture or silhouette
3. Valentino
  1. Valentino red
  2. Defined feminity
  3. Expert draping
4. Vivienne Westwood
  1. antiestablishment designer
  2. inspired by London, street life, punk rock, fetishism
  3. Inspired by historic design/color
  4. "wizard of cut"

Resource summary

	Created by hannahk5 about 11 years ago