It is a tool that facilitates the learning of business administration in order to provide knowledge and
development in decision making in an organization.
Unit 1 Strategic Decisions
strategic finance
in unit 1 will be based on strategic decisions based on internal, external analysis and SWOT analysis of
the Business. Another essential content of this unit is the diagnosis of the company, since with it, we
seek to know and integrate all the areas of the company based on a strategic
course units
Unit 3 Management Skills for Decision Making
They are the skills and knowledge that the manager must have to
make decisions.
Adaptation to change
Problem resolution
leadership
Components of the Strategies
creation of strategies to generate
competitiveness and evaluation
Topics such as business marketing will be addressed, focused on knowing and study the principles of
the market that are based on marketing planning, in addition to In this unit we find concepts and tools
for pricing and how to be a successful sales manager.
Unit 2 Business Management Tools
They are all the systems, applications, controls, calculation
solutions, methodology,
Market principles and pricing
Business Marketing
Successful Sales Management
methods
secrets
achieve business goals
Marketing Strategies
Marketing Planning
Topics such as business marketing will be addressed, focused on knowing and study the principles of
the market that are based on marketing planning, in addition to In this unit we find concepts and tools
for pricing and how to be a successful sales manager.
Decision making in the organization and its methodology
evaluation of financial indicators,
Business management tools (Benchmarking, Coaching, Dowsizing, Balanced Scorecard)