Writing

Writing

Adapt to your Audience
1. Being Sensitive to Audience's Needs
  1. Using "You" Attitude
    1. Speaking & Writing for Audience
      1. Interests, Hopes, Preference
    2. Replacing your terms with Audience terms
  2. Use Bias-free Language
    1. Age
    2. Race
    3. Gender
    4. Disability
  3. Maintaining Etiquette
    1. Show Respect, Be courteous, diplomacy
  4. Emphasize the Positive
    1. Avoid Negativity
    2. Stress benefits
    3. Use Euphemisms
2. Controlling Style & Tone
  1. using a conversational tone
    1. differenciate between texting and writing
    2. avoid pompous language
    3. avoid preaching or bragging
    4. be careful with intimacy or humour
  2. using plain language
    1. project a 'you' attitude
    2. 1. respect the audie
    3. boost productivity
  3. active or passive voice
    1. active
      1. direct
      2. concise
      3. easier to read
    2. passive
      1. vague
      2. tactful
      3. wordy
3. Building strong relationship
  1. 1. establish your credibility
      1. honesty
      2. objectivity
      3. sincerity
      4. confidence
      5. credentials
      6. awareness of audience needs
  2. project the company's image
    1. be a spokesperson
    2. observe colleagues
    3. follow guidelines
Compose the Message
1. strong word
  1. Choose powerful words, choose familiar words, avoid clichés and buzzwords, use jargon carefully.
2. Effective Sentences
  1. Emphasize key thoughts.
3. Coherent Paragraphs
  1. 1) Unity and coherenc 2) Topic sentence 3) Support sentences 4) Transitional elements

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	Created by Maram 7sn about 9 years ago

	Copied by alsammahi6 about 9 years ago