Demonstrate the power of a legitimate
authority despite any destructive or immoral
behaviour they have been asked to complete
Design
Controlled Observation (in a laboratory)
Self-Report Study
Not an experiment - no IV
Sample
40 ppts
Chosen out of 500 volunteers
All men
Aged 20 - 50
Self-Selected Sample
Biology teacher dressed in a
technician's coat - experimenter
Learner - 47-year-old accountant
trained for the role
Both actors were accomplices
of Milgram (Confederates)
Materials
Shock generator - no strong shocks
were administers in the observation
Procedure
Received $4.50 for participating.
Ppt played role of teacher who administered
"shocks" that increased after each incorrect
answer to a question
The PPT or (T) experienced a 45 Volt shock to
show an example of what the L would experience
In order to deter any hesitation observed from the T, the E
would deliver statements such as:
"The experiment requires that
you continue"
"You have no choice you must continue"
Once voltage reached 300V L pounded on the wall
and ask to stop receiving the shocks
This stopped at 315V to imply they had severe/fatal
damage
Results
Quantitative
100% gave shocks up to 300V
12.5% (5) stopped at 300V
4 stopped at 315V
2 stopped at 330V
1 stopped at 345V
1 stopped at 360V
1 stopped at 375V
65% continued until the end 450V
14/40 were disobedient due to
eventual refusal to obey orders
Qualitative
Signs of nervousness
Sweat
Trembling
Stuttering
Biting lips
Groaning
Dug their fingernails into their flesh
3 experienced uncontrollable seizures
Stopped the trial in one case
Ppt comments:
"He's banging in there"
"I'm gonna chicken out"
"I'd like to continue but I can't do that to a man"
"I'll hurt his head"
"You take your [money]"
Conclusion
People are surprisingly
obedient to authority
The power of the situation in
obedience is stronger than
dispositional facotrs
Evaluative Points
Research Methods
Strength
Variables are easier to control (shock levels)
Weakness
Demand characteristics
May realise shocks are not real
Ethnocentrism
Only looked at America
Individualist culture may have different attitudes to helping others
Validity
Ethnocentricity limits the validity of the study
Some of the data collective was subjective - specifically the
reactions related to the statements the E would use to encourage
the T to continue may force them to continue regardless of their
view.
People only obey authority that they can identify with