3810368
Description
Mind Map by charlotte.cranny, updated more than 1 year ago
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Created by charlotte.cranny
about 9 years ago
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Media and Society Audiences Part 1
- AUDIENCES 5/10/2015
- Evolution of the audience
- Greek Era
- Audiences were male
- Intellectual debate
- Contributed to
demographic society
- Rational thinking
- Audiences were male
- 19th Century
- Audience considered
angry mob/crowd -
potentially dangerous
- New idea came
around time of
media/press
- Considered to
be lower class
- About classes -
middle class saw lower
class as angry/aggressive
- Audience considered
angry mob/crowd -
potentially dangerous
- Passive Spectartorship
- Intro of film
- Consume/absorb whatever is
said/shown to them.
- Intro of film
- Greek Era
- Constructinism
- Looks at how an
audience can be
impacted upon
- Does the position of an
audience member impact
what they take from the
media image etc?
- Idea that the audience 'construct'
their own opinions etc based on
what they have seen as well as
own experience etc.
- Looks at how an
audience can be
impacted upon
- Media views on audience
- Audience as Outcome
- How media acts upon them
- Audience's behaviour is
outcome of the media
- How media acts upon them
- Audience as a mass
- Media treats
audience as one
mass
- Doesn't acknowledge
differences of aud
- Much more complex
than this
- Much more complex
than this
- Media treats
audience as one
mass
- Audience as an Agent
- Aud work with media
to chose what they are
influenced by
- We are more
active/interactive with
media
- Aud work with media
to chose what they are
influenced by
- Audience as Outcome
- Mass Audience
- Anonymous individuals
are receiving a particular
message from a form of
media
- All engage for
different reasons
- Not acknowledging
any differences in
aud
- All engage for
different reasons
- Homogeneous
- All the same
opinions, needs etc.
- Belief whole audience
will react in the same
way
- Idea that media
is problematic
- Idea that media
is problematic
- All the same
opinions, needs etc.
- A large audience
e.g. Superbowl
- Mainstream/Broadcasting
- Oppose to
narrowcasting
- BBC News, broadsheet papers
- Oppose to
narrowcasting
- Anonymous individuals
are receiving a particular
message from a form of
media
- Fragment audiences
- Multiple audiences instead of just audience
- Different audiences
engage in different
media
- Different audiences
engage in different
media
- Fragmented audience
means fragmented
media
- Became more developed
thanks to development of
media, technology and products
to display media
- Audience's attention is split
between multiple resources
- Media was more powerful as
only one outlet at once
- Radio and TV until 1928, got 3
channels in 1964 then channel 4
in 80's
- Radio and TV until 1928, got 3
channels in 1964 then channel 4
in 80's
- Articles/news discussed across
social media platforms - loads
more competition/challenges
- Media was more powerful as
only one outlet at once
- Audience's attention is split
between multiple resources
- Idea that audience isn't one lump
- Don't all share same experience
- Don't all share same experience
- Multiple audiences instead of just audience
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