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3926081
Evaluation of Conformity
Description
Evaluation of NSI and ISI
No tags specified
social influence
conformity
normative social influence
informational social influence
evaluation
psychology
as level
revision
mind map
as
a level
psychology
social influence- conformity
as - level
Mind Map by
littlestephie
, updated more than 1 year ago
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Created by
littlestephie
about 9 years ago
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Resource summary
Evaluation of Conformity
Informational Social Influence
Research Support (Lucas et al.)
Students completed Mathematical Problems
When the problems were more difficult conformity rose
People conform when they feel they don't know the answer
We look to others and assume they know better than us
Individual Differences
ISI doesn't affect everyone in the same way
Asch found that participants were less conformist
Perrin and Spencer found high conformity
Normative Social Influence
Research Support (Asch)
Participants gave a clearly wrong answer because other people did
Participants felt self-conscious and were afraid of dissaproval
When the participants wrote down the answer conformity dropped to 12.5%
Individual Differences
NSI doesn't affect everyone in the same way
nAffiliators- people who care about being liked and need affiliation
nAffiliators normally conform more
Normative Social Influence and Informational Social Influence
Deutsch and Gerrard
Two Process Approach- either NSI or ISI
Asch study- dissenting participant meant conformity reduced
Participant provided social support (NSI)
Alternative Source of Information (ISI)
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