Target Audience

Target Audience

1. Primary

   • Classes C2, D and E
     • These are the classes in which our target age and gender fit into. Our film is also available for other members of these classes to enjoy.
   • Ages 14-21
     • This age group was selected because the film will relate to 14-21 year olds.
   • Female
     • This is our target audience because the characters in the film are female and the storyline mostly relates to females.

2. Secondary

   • Males
     • Class C2, D and E
     • Age 14-21
     • Although males are under Secondary, we believe that some maybe our primary due to interest and viewing the film with female companions.
   • Parents/Adults
     • 22-40
     • Our story line is suited to fit all age 13 and aboves understanding. therefore we could potentially have older viewers from this secondary audience profile.
     • Class C1, C2, D and E

3. Niche

   • Our Film opening will be produced to appeal to a niche audience rather than a mass audience.