Customer Service

Description

Edexel Business studies (Unit 1) Mind Map on Customer Service, created by Sean Watson on 03/12/2015.
Sean Watson
Mind Map by Sean Watson, updated more than 1 year ago
Sean Watson
Created by Sean Watson about 9 years ago
21
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Resource summary

Customer Service
  1. Ways of improving customer service
    1. Staff Training
      1. Trained staff can carry out tasks with increased effciency
        1. Trained staff can provide a better customer experience
          1. For example a good waitor improves a customers expereince at a restaurant
        2. Innovation
          1. Constant product or service innovation can keep customers interested in the product or service
            1. For example a restaurant that updates its menu every 3 months will keep customers interested
              1. This would also help a business stay ahead of competition
          2. Listening to customers
            1. Dealing with compaints is an important part of customer service
              1. For example giving a customer a refund if their food has a hair in it
              2. Customers may have good ideas that will allow a business to meet wants and needs
                1. This will help a business stay ahead of the competition
            2. Price VS Customer Service
              1. Highly priced products often have good levels of customer service
                1. For example Superdry clothes shops
                  1. Customers expect a good quality of customer service when purchasing a highly priced products
                  2. Low priced products often come with a low level of customer service
                    1. For example Favourite Chicken
                      1. Customers do not expect a high level of customer service when paying for a cheap product
                      2. A business needs to try to have compettive prices while still offerening good customer service
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