Copy and Edit

The 4p's/Market mix

Description

Good revision for Business Studies.
jameshenaire
Mind Map by jameshenaire, updated more than 1 year ago
jameshenaire
Created by jameshenaire about 11 years ago
41
0
0

Resource summary

The 4p's/Market mix
  1. Product
    1. Packaging
      1. Accessories
        1. Value
          1. Design
            1. usefullness
              1. Branding
                1. Warrenties
                  1. Technology
                    1. The boson matrix
                      1. Examples
                        1. Coca-Cola
                          1. Heppy Shopper Stores
                            1. Shop's Own Brand Chcolate
                              1. Heinz Tomato Ketchup
                            2. Product life cycle
                              1. Saturation
                                1. Maturity
                                  1. Growth
                                    1. Decline
                                      1. Introduction
                                    2. Price
                                      1. Skimming
                                        1. penetration
                                          1. Loss leader
                                            1. psycological
                                              1. Cost plus
                                              2. Place
                                                1. Peer to peer
                                                  1. Wholesale
                                                    1. Multi channel
                                                      1. Internet
                                                        1. Retail
                                                          1. Direct sales
                                                          2. Promotion.
                                                            1. Special offers
                                                              1. free gifts
                                                                1. Joint ventures
                                                                  1. Endorsments
                                                                    1. Competitions
                                                                      1. Posters
                                                                        1. Direct mailing

                                                                        Media attachments

                                                                        Show full summary Hide full summary

                                                                        Want to create your own Mind Maps for free with GoConqr? Learn more.

                                                                        Similar

                                                                        Anatomy and Physiology
                                                                        pressey_property
                                                                        Chemistry Quiz General -3
                                                                        lauren_johncock
                                                                        Speed, Distance, Time
                                                                        Bradley Sansom
                                                                        Biology Unit 1
                                                                        hannahsanderson1
                                                                        GCSE Music revision 1
                                                                        georgie.proctor
                                                                        A Level Chemistry Unit 1 - Organic Chemistry
                                                                        charlottehyde
                                                                        AQA Physics P1 Quiz
                                                                        Bella Statham
                                                                        GCSE Computing: Hardware
                                                                        Yasmin F
                                                                        Pathos in Battle
                                                                        mouldybiscuit
                                                                        Ch. 2 Ancient Mesopotamia & Egypt
                                                                        msandovalbarrios
                                                                        Diseño de Software
                                                                        Verny Fernandez
                                                                        Browse Library