Emphasis

Emphasis

Emphasis Defined
1. = point of initial eye contact on the design
2. aka focal point or point of emphasis
3. specifically selected & visually stressed
Emphasis & the Figure
1. 3 Theories by James Laver
  1. Utility Principle
    1. people dress for concerns: like warmth & comfort
  2. Hierarchical Principle
    1. dress to indicate position in society
  3. Seduction Principle
    1. dress to attract others
    2. theory of shifting erogenous zone
Always seek to emphasis FACE
Implementing Emphasis
1. Isolation
  1. a shape that stands by itself is bound to attract attention
  2. emphasis by isolation
    1. isolating one motif from an all-over pattern
    2. construction detail
      1. ruching, pleating, smocking
2. Isolation through anomaly
  1. has even greater impact to draw attention
3. Contrast
  1. to forces operate in opposition, causing strong difference
4. Placement
  1. increase the importance of a selected shape
  2. reinforced by
    1. centricity
      1. emphasis at center
    2. eccentricity
      1. emphasis not at center
  3. designers often use optical center
    1. a little higher than actual center
5. Repitition
  1. something important is worth repeating
  2. may be visualized in line, shape, or color
6. Radiation
  1. use of sun-like or wheel shaped form draws the eye to its center
  2. Concentricity
    1. a circular shape also draws eye to the center
7. Construction details
  1. edges of pattern parts
  2. manipulation of draped folds
  3. placement of seams
  4. unusual closures
  5. trapunto quilting
Elsa Schiaparelli
1. saw dressmaking as art
2. experienced with new fabrics & notions
3. collaborated with Surrealist painter Salvador Dalí & artist Jean Cocteau

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	Created by hannahk5 almost 11 years ago