I have chosen my music magazine to focus on the increasingly popular fusion of hip-hop and
pop music. I have chosen this because I feel there is a huge market and trend for this kind of
music at the moment and it keeps on rising. It is my favourite genre of music.
Target Audience
My target audience will be males and
females between the age of 16 and 21 with an
edgy look. My audience would like artists like:
Miley Cyrus, Tyler The Creator, Eminem and
Kanye West. They would probably use this
magazine as well as news on social media for
their music fix. They probably wouldn’t buy any
other magazines, but would have a keen
interest in reading online articles about their
favourite artists. The kind of people that would
read this magazine would probably download
occasional albums off online stores like iTunes
but most of the time they would stream their
music online through platforms such as
YouTube and Spotify.
USP
My unique selling point will be that my
magazine gives a free download from
the main artist featured on the front
every issue. I will include this on my
cover.
Rivals
My main magazine rival would be the
magazine ‘The Source’ another
hip-hop magazine in the UK.
Mission Statement
My magazine is going
to be a music
magazine focusing
mainly on Hip-Hop and
Pop music with more
of a mainstream
approach. I believe
that this will cater to
people's new tastes in
music, as recently pop
music and hip-hop
have come together.
My magazine would
feature artists such as
Kanye West, Jay-Z,
Miley Cyrus and
Eminem. The style will
be quite modern and
will have a focus on
new music being
released will promote
new music releases
more than promoting
artists gigs. It will also
contain interviews
with the artists
focusing on their
personalities and
personal lives rather
than technical aspects
of their music. The
general ethos would
be giving the readers
an insight into their
favourite artists lives.
Ideas for a masthead
My first idea for a
masthead is ‘FRESH’. I
chose this because I believe
the word fresh has
connotations of something
being new. My magazine will
focus on new music. Below I
have a few typefaces that I
am considering using for my
masthead.
My second idea for a
masthead is 'FUSION' I have
chosen this as my magazine
to focus on the fusion of
different music genres.
Front Cover Image
I am using Hope Barrell on the front cover of my magazine as a
hip-hop/pop artist. They will be in the style of perhaps Miley Cyrus.
She will be against a plain white wall but that won't be seen as my
intention is for her face and hair to occupy most of the image.
Colour Scheme
The main colours used on the front cover of
my magazine will be yellow, black and grey. I
believe that these colours are modern
making them appropriate for the theme of the
magazine.
Price and Frequency
The price of my magazine will be set at £4.50 and will be produced
monthly. The reason for the high price is because the magazine
will be packed with stories and not many advertisements. The free
gift of music downloads will persuade the readers into paying the
higher price.