479397
Description
Mind Map by annette Hendley, updated more than 1 year ago
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Created by annette Hendley
almost 11 years ago
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Media influences on prosocial
behaviour
- Explanations for media influences on prosocial
behaviour
- Equivalent number pro and anti
social
- Younger children less able to
understand
- Effective parental mediation
- prosocial behaviour more likely to be
enforced
- Equivalent number pro and anti
social
- Research Studies of Prosocial
Behaviour
- Mares 1996 - children exposed to prosocial
content
- Behave more
altruistically
- Higher levels of social control in own
behaviour
- also get prosocial effects from other media - books(Mares and
Woodard 2001)
- more positive towards one
another
- less stereotyped in attitudes and beliefs.
- Behave more
altruistically
- Mares 1996 - children exposed to prosocial
content
- Evaluation
- TV preschool kids fewer prosocial
lessons
- prosocial depictions more impact when concrete than
abstract
- Post viewing discussion may enhance but not
always
- Strongest effect preschool least on
adolescent.
- Instructive mediation effective - social
co-viewing not
- mix pro and anti messages reduce the effectiveness of
the pro
- Zimmerman 2007 -Baby Einstein dvd could lead to poorer
outcome
- Real world application - Sesame Street more
effective
- TV preschool kids fewer prosocial
lessons
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