Field Research uses data collected first hand

Description

Bus Man Mind Map on Field Research uses data collected first hand, created by vitacveitch on 17/04/2013.
vitacveitch
Mind Map by vitacveitch, updated more than 1 year ago
vitacveitch
Created by vitacveitch over 11 years ago
54
3

Resource summary

Field Research uses data collected first hand
  1. Surveys
    1. Questionnaires
      1. Face To Face
        1. Postal
        2. Interviews
          1. Personal Interviews
            1. Group Interviews
            2. Consumer Pannel
            3. Observation
              1. Audits
                1. Physical stock checks of goods in shops
                2. Watching
                  1. Measuring the flow of traffic past posters
                  2. Recording
                    1. Meters when record when TV sets are switched on to analyses viewing patterns
                  3. Experiments
                    1. Tasting in supermarkets when new products are launched
                    Show full summary Hide full summary

                    Similar

                    Desk Research
                    vitacveitch
                    Advantages of centralised stock storage
                    beth.watson7
                    cash flow problems and solutions
                    beth.watson7
                    Role of Operations
                    beth.watson7
                    The Role of Business
                    Callum McCadden
                    Business Influences
                    Callum McCadden
                    HR and Finance
                    Callum McCadden
                    Bus Man - Ratios
                    beth.watson7
                    A cash budget can be used to:
                    beth.watson7
                    Purchase of Materials
                    beth.watson7
                    Payment Systems
                    beth.watson7