Conforming to the group
because you accept its
norms - agreeing privately
aswell as publicly
Identification
Conforming with the group because we
value it - prepared to change views to
be apart of it
Compliance
Superficial agreement with
the group - going along with it
publicly but holding a
different view privately
Informational social influence (ISI)
Agreeing with the majority
view/behaviour because we
believe they know better or
are more likely to be right
https://www.youtube.com/watch?v=BgRoiTWkBHU
Lucas et al - asked students to
give mathematical problems
that were easy or more
difficult, there were greater
conformity of incorrect answers
to difficult questions than
easier ones
The study shows that people conform in
situations when they feels like they don't know the
answer, which is the outcome predicted by ISI
Normative social influence (NSI)
Agreeing with the
majority because we
want to be liked and/or
do not want to be
rejected
MchGee and Teevan
- found that
students in high
need of affiliation
were more likely to
conform
Shows that NSI does
not affect everyone's
behaviour in the
same way