My Audience

My Audience

Although our objective is to target both genders equally, the narrative situation in the music video is based around the female having trust issues with the male and the the lyrics can stereotypically be more relatable towards females. However the artist may attract a male audience as well because she is attractive and therefore this subjects the audience to be a mixture of both male and female.
As a group we decided to target our music video at the age range between 16-24, targetting both female and male due to the lead roles being played by both and be relatable. Due to the narrative of the main characters dropping out from university, we felt that this age range would be able to relate to the problems between the male and female, as relationships tend to begin around 16 and univeristy ends when youre around 21.
The core nationality of the audience would be British because the song lyrics and the artist are British, and are signed to a British record label. Secondary audiences would be English speaking countries, for example America, Canada and Australia where english music is popular.
Due to the artist being current and young this will attract a mass audience and fan base which will be accomplished by usinga large amount of social networking to keep up with her fans and to post videos and updates; because of this the audience will have to be keen users of the internet and social networking so that they will be able to find information such as tour and release dates.
The core genre that our target audience will prefer and relate to is Pop, Contemporary R&B and Indie. They also would be fans of romance and romantic films because of the content of the lyrics, the song is based around love and romance and therefore it would make sense for the audience to like both.
Our target audience would be keen to listen to music, because our artist is young she will most likely be shown on music channels such as MTV, and therefore our audience will have to have an interest in watching music videos and finding new artists and music. The target audience will be known to Youtube as well so will find the artists music video on there. Also this age range is likely to be driving and listening to the radio; after listening to the song they may be appealed to watch the music video.

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	Created by amyawhittingham almost 9 years ago