null
US
Sign In
Sign Up for Free
Sign Up
We have detected that Javascript is not enabled in your browser. The dynamic nature of our site means that Javascript must be enabled to function properly. Please read our
terms and conditions
for more information.
Next up
Copy and Edit
You need to log in to complete this action!
Register for Free
4997969
pasos para diseñar una estrategia de marketing
Description
es el acto de dividir un mercado en segmentos de compradores con diferentes necesidades.
No tags specified
segmentacion de mercado
Mind Map by
Kleysi Lopez
, updated more than 1 year ago
More
Less
Created by
Kleysi Lopez
over 8 years ago
29
0
0
Resource summary
pasos para diseñar una estrategia de marketing
segmentacion de mercado
es el acto de dividir un mercado en diferentes segmentos de compradores con diferentes necesidades
seleccion del mercado meta
consiste en evaluar y elegir un segmento el que le paresca mas atractivo para satisfacer.
diferenciacion
implica hacer diferencias reales en la oferta de mercado
posicionamiento
consiste en colocar la oferta de mercado en la mente de los consumidores
Media attachments
e3907a20-cb13-4fee-bcfc-dc7aaab37e4b (image/jpg)
0a675898-cfb0-44eb-a02d-803ab2782fa9 (image/jpg)
3507fb3d-b0b1-4794-a40c-9f0672774c16 (image/jpg)
d16c3735-ab2d-478c-b9a9-a40099d9a995 (image/jpg)
862008b3-c531-4a26-b738-5980ac3e83f7 (image/jpg)
349df91d-10a6-452b-99ad-eaf96e92c2be (image/jpg)
0a9b4a8c-6716-4879-8c8c-f627d25d5a69 (image/jpg)
2b0327fa-fdf0-479c-be51-de1c77014a6f (image/jpg)
b031c975-412a-42c6-bfb2-ffdb30fe6415 (image/jpg)
95f45980-9e82-435e-b19d-0551571b485c (image/jpg)
8b644c11-71d8-41b2-b471-0a80124b3d21 (image/jpg)
a195ecc4-a186-4215-9630-25dc6e64e68f (image/jpg)
0b630e10-a221-40dd-9dbe-6a49365d3042 (image/jpg)
269891bc-8ce5-41f4-9089-b5d6482a9234 (image/jpg)
da842760-734f-4906-b85d-82dfd69dd23b (image/png)
b7d9f7c0-71d3-4dc2-a2ca-dd245990bd73 (image/jpg)
Show full summary
Hide full summary
Want to create your own
Mind Maps
for
free
with GoConqr?
Learn more
.
Similar
Segmentacion de mercado
Evelyn Guaman
English Language
livbennett
Analysing Text
amberbob27
GCSE Biology 4 OCR - The Processes of Life
blairzy123
The Internet
Gee_0599
The English Language Techniques
craycrayley
How does Shakespeare present villainy in Macbeth?
maxine.canvin
mcolby MITOSIS TEST
Melinda Colby
Algebra - Expansion of Brackets
jerick_hartono
Characters in Merchant of venice
inds12
Sudden onset of weakness (Stroke)
mohammed mansour
Browse Library