Preparing to conduct a survey

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A Levels Sociology (Social study) Mind Map on Preparing to conduct a survey, created by dottydiva96 on 26/01/2014.
dottydiva96
Mind Map by dottydiva96, updated more than 1 year ago
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Created by dottydiva96 over 10 years ago
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Resource summary

Preparing to conduct a survey
  1. Surveys
    1. Interviews
      1. Written questionnaires
      2. Open ended questions do not limit the answer
        1. Allow for validity
        2. Closed ended questions limit the answer
          1. Allow for reliability
          2. Choose a topic
            1. Formulate an aim - what you want to study and what you hope to find as a result
              1. Formulate a hypothesis - a predication of what you will find
                1. Gives direction to the study
            2. Operationalising concepts
              1. Clearly defining key terms and concepts
                1. E.g. social class can be defined by income, land owned, occupation etc so one specific definition would have to be used
                2. Before research occurs, sociological ideas must be defined in such a way that they can be measured
                  1. The process of converting a concept into something that can be measured is called operationalisation
                3. The Pilot study
                  1. Trial version of questionnaire
                    1. Irons out any problems
                    2. Y&W did over 100 trial interviews
                    3. Sampling
                      1. Aims to produce generalisation so those in the sample are representative of the wider population
                        1. A smaller sub-group drawn from the wider group that we are interested in
                          1. The sampling frame
                            1. A list of members of the population we are interested in
                              1. Select sample from sampling frame
                              2. Sampling techiques
                                1. Random sampling: numbers allocated and picked at random
                                  1. Quasi-random sampling: every nth name on list selected
                                    1. Stratified sampling: dividing population into strata and picking from them
                                      1. Quota sampling: researchers go out looking for a number (the quota) of each person they need
                                        1. Not all are representative due to practical and theoretical problems
                                          1. Practical problems
                                            1. Social characteristics (gender, class etc) of whole population cannot be known
                                              1. Impossible to find/create sampling frame for some research i.e. not all criminals convicted
                                                1. Snowballl sampling used: involves poeple contacting others who may get involved
                                                2. People may refuse
                                            2. Interpretivists believe a representative sample is not as important as they focus on validity
                                              1. Positivists aims are to collect reliable data
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