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506410
Preparing to conduct a survey
Description
A Levels Sociology (Social study) Mind Map on Preparing to conduct a survey, created by dottydiva96 on 26/01/2014.
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social study
sociology
sociology
social study
a levels
Mind Map by
dottydiva96
, updated more than 1 year ago
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Created by
dottydiva96
almost 11 years ago
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Resource summary
Preparing to conduct a survey
Surveys
Interviews
Written questionnaires
Open ended questions do not limit the answer
Allow for validity
Closed ended questions limit the answer
Allow for reliability
Choose a topic
Formulate an aim - what you want to study and what you hope to find as a result
Formulate a hypothesis - a predication of what you will find
Gives direction to the study
Operationalising concepts
Clearly defining key terms and concepts
E.g. social class can be defined by income, land owned, occupation etc so one specific definition would have to be used
Before research occurs, sociological ideas must be defined in such a way that they can be measured
The process of converting a concept into something that can be measured is called operationalisation
The Pilot study
Trial version of questionnaire
Irons out any problems
Y&W did over 100 trial interviews
Sampling
Aims to produce generalisation so those in the sample are representative of the wider population
A smaller sub-group drawn from the wider group that we are interested in
The sampling frame
A list of members of the population we are interested in
Select sample from sampling frame
Sampling techiques
Random sampling: numbers allocated and picked at random
Quasi-random sampling: every nth name on list selected
Stratified sampling: dividing population into strata and picking from them
Quota sampling: researchers go out looking for a number (the quota) of each person they need
Not all are representative due to practical and theoretical problems
Practical problems
Social characteristics (gender, class etc) of whole population cannot be known
Impossible to find/create sampling frame for some research i.e. not all criminals convicted
Snowballl sampling used: involves poeple contacting others who may get involved
People may refuse
Interpretivists believe a representative sample is not as important as they focus on validity
Positivists aims are to collect reliable data
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