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Hotel Strategy

Description

Mind Map on Hotel Strategy, created by Victoria Sabathi on 11/04/2016.
Victoria Sabathi
Mind Map by Victoria Sabathi, updated more than 1 year ago
Victoria Sabathi
Created by Victoria Sabathi over 8 years ago
17
1
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Resource summary

Hotel Strategy
  1. Values
    1. Vision
      1. Mission
        1. Exceptional Quality Service
          1. Exceeding Expectations
          2. Being the first choice
            1. Climate of enthusiasm
            2. Investing
              1. Take care of local communities
                1. Integrity
                  1. Delivering stakeholder value
                  2. Operations
                    1. Key Resources
                      1. Infrastructure
                        1. Location
                          1. Staff
                          2. Key Activities
                            1. Training & Development
                              1. Efficiencies
                            2. Finance
                              1. Cost Structure
                                1. Upper Upscale
                                  1. Labour and F&B costs (COGS)
                                    1. Fixed vs. Variable costs
                                    2. Revenue Streams
                                      1. Rooms
                                        1. F&B
                                          1. Banquets
                                            1. Parking
                                              1. Spa
                                                1. Miscellaneous
                                              2. Marketing
                                                1. Customer Segments
                                                  1. Business
                                                    1. Leisure
                                                      1. Corporate
                                                      2. Distribution and Sales Channels
                                                        1. Business promotions
                                                          1. Quota for OTA
                                                            1. External promoter
                                                            2. Communication
                                                              1. Customer Relationships
                                                                1. Loyalty Program
                                                                  1. Guest satisfaction & feedback
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