The approach focuses upon the
cognitive processes of the individual
Makes inferences (assumes)
Human beings are seen
as information
processors
More complicated =>Emotions
Individuals are not automatically
responding to stimuli (S-R),but are
trying to make sense of the world
(S-O-R)
Developed in the 1960s as a reaction
to the behaviourists ignoring what
was happening inside the head
Researchers:Mischel,Beck
Applications
Treatments
Forensic
Social skills training:lack macro(negotiating) and
micro(eyecontact) skills therefore do deviant
behaviour
Anger management:individual still
experiences emotions but it is more
controlled
Mood disorders
CBT: =Elkin=> how CBT has
shown that it is affective
as medication
Interpersonal
psychotherapy:depressed
due to difficulty with
interpersonal relationships
Impact
Cognitive neuroscience
Look at how damage to the brain affects
cognitive processes
Gave us more of an understanding of
memory through studies conducted
Debates
Free will v Determinism
Deterministic but less deterministic than other
approaches=> others can respond differently to
stimuli,however our behaviour is influenced by
other factors
Depression=>Information processing is biased.Have negative interpretations of self.Individual
is prone to become depressed.Won't get better if negative thinking does not change.=>It
assumes that everyone who thinks negatively will become depressed.This is not the case
everyone has had an experience with negative thinking but not everyone has become
depressed.
Holistic v Reductionist
Reductionist because it reduces human
cognitive processes to those of a computer
yet we're more complex due to having
emotions(Has models to back up their claims)
Makes it easier for us to
understand.Also uses case studies
More recent computer innovations, such as
the Internet and connectionist networks can
be described as holist because the network
behaves differently from the individual parts
that go to make it up. The whole appears to be
greater than the sum of its parts.
Nature v Nuture
As shown by the treatments that it is due to internal factors
such as emotion as shown by anger management but it can
also be the result of the environment around them
(Interpersonal psychotherapy)
Idiographic v Nomothetic
Applies a nomothetic approach to
discover human cognitive processes, but
has also adopted idiographic techniques
through using case studies (e.g. KF, HM).
KF: suffered brain damage from
a motorcycle accident that
damaged his short-term
memory. KF's impairment was
mainly for verbal information -
his memory for visual information
was largely unaffected. This
shows that there are separate
STM components for visual
information (VSS) and verbal
information (phonological loop).
Methods: Scientific Experimental,Observational
Mental processes cannot be
observed,but measures can be taken
Craik and Tulving (1975) . They presented participants with a
series of words on a screen and manipulated the way the
words were processed by asking questions about their
appearance, sound or meaning. They found that PPs
recognized more of the words they had processed the
meaning of than those they had processed the appearance of,
suggesting that deeper processing of information leads to
more durable memory traces than shallow processing does.