Online Clothing Retail Consumption by Irish Male Customer

Description

Mind Map on Online Clothing Retail Consumption by Irish Male Customer, created by Rajshree Unnithaan on 14/04/2016.
Rajshree Unnithaan
Mind Map by Rajshree Unnithaan, updated more than 1 year ago
Rajshree Unnithaan
Created by Rajshree Unnithaan over 8 years ago
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Resource summary

Online Clothing Retail Consumption by Irish Male Customer
  1. Gender
    1. Gender identity
      1. Masculine
        1. Feminine
        2. Gender influenced consumer behaviour
        3. Retail sector
          1. Retail is Ireland's largest industry

            Annotations:

            • http://www.retailireland.ie/Sectors/RI/RI.nsf/vPages/Retail_in_Ireland~retail-at-a-glance?OpenDocument
            1. Affected by slow domestic demand

              Annotations:

              • http://www.thejournal.ie/retailers-turn-focus-to-online-operations-in-a-bid-to-tap-into-the-e4-1bn-market-923566-May2013/?r_dir_d=1
            2. Online retail market in Ireland is market with lots of potential

              Annotations:

              • Retailers turn focus to online operations in a bid to tap into the €4.1bn market
              1. Expected 4.1 billion euro market
                1. predicted to grow exponentially
                  1. Ireland is the 5th most developed online market globally

                    Annotations:

                    • http://insightfulmedia.ie/index.php/online-shopping-and-the-future-of-online-retailing-in-ireland
                  2. UPC’s recent report on Ireland’s Digital Future says that 2.6million Irish shoppers will spend €5.7 Billion online in 2016. If we want to channel this spend into the Economy and not out, Irish retailers will need to quickly and cleverly develop a multi channel retailing strategy which works for them and their customers.

                    Annotations:

                    • http://insightfulmedia.ie/index.php/online-shopping-and-the-future-of-online-retailing-in-ireland
                    1. Aspects of clothing retail sector
                      1. Physical stores
                        1. Digital stores
                          1. Websites
                            1. Mobile phone apps
                              1. Online via tablet
                                1. Next generation wearables (watches, glasses etc)

                                  Annotations:

                                  • https://www.pwc.com/sg/en/publications/assets/total-retail-2015.pdf
                      2. Ireland
                        1. Irish born

                          Annotations:

                          • http://www.cso.ie/en/releasesandpublications/er/pme/populationandmigrationestimatesapril2015/
                          1. Living in Ireland
                            1. Non Irish-nationals from outside the EU continued to display strong migration flows, accounting for 30,400 (43.9%) of total immigrants and 17,700 (21.9%) of total emigrants. This resulted in estimated net inward migration among non-Irish nationals from outside the EU of 12,700.

                              Annotations:

                              • http://www.cso.ie/en/releasesandpublications/er/pme/populationandmigrationestimatesapril2015/
                          2. Limitation
                            1. Research limited to online clothing retail sector
                              1. Does not target the socially diverse amalgam of young crowd living in Ireland who are potential customers
                              2. Comparison with other cultures (existing data)
                                1. Chinese online consumption and factors affecting it
                                2. Target group
                                  1. Age: 18-40
                                    1. 18-30
                                      1. College going/Working
                                      2. 30-40
                                        1. Working/College going
                                    2. Research Question
                                      1. Factors affecting online clothing retail consumption by Irish male consumers
                                        1. Sub-research question
                                          1. Comparative analysis between male consumers of Irish origin and male consumers not of Irish origin
                                            1. Perception of male consumers towards online clothing retail
                                              1. Analysis of existing online clothing retail culture in Ireland
                                        1. Research Philosophy
                                          1. Interpretivism
                                          2. Research Method
                                            1. Inductive
                                            2. Tools
                                              1. Questionnaire
                                                1. Focus groups
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