51936
Description
Mind Map by madallen6344, updated more than 1 year ago
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Created by madallen6344
over 11 years ago
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Language and power
- Types of power
- Political (held
by someone
with the
backing of the
law
- Personal (held due to
someone's role in an
organisation)
- Social group (held
due to being a
member of a
dominant group)
- Instrumental
(used to
maintain and
enforce
authority)
- Influential (used to
influence or
persuade)
- Political (held
by someone
with the
backing of the
law
- Fairclough (2001)
- Power in discourse
(ways in which power
is manifested in
situations through
language)
- Power behind discourse (social
and ideological reasons behind
how power is used)
- Critical linguists/discourse
analysis (fairclough) say no
example of language use is
neutral - always has
elements of an ideological
viewpoint
- Power in discourse
(ways in which power
is manifested in
situations through
language)
- Keywords
- Ideology -
set of
belief
systems
or views
held by
individuals/
groups
- Power in spoken
discourse
- power asymmetry
(marked difference in
power status)
- unequal encounter
(highlights power one
speaker has over another)
- Powerful participant -
higher status,
imposes a degree of
power)
- less powerful
participant less status
- Constraints
(ways powerful
participants
block or control
less powerful
ones
- power asymmetry
(marked difference in
power status)
- Face
- persons
self esteem/
emotional
needs
- Positive
face (nee to
feel wanted)
- Negative
face (nee to
have freedom
of thought)
- persons
self esteem/
emotional
needs
- Ideology -
set of
belief
systems
or views
held by
individuals/
groups
- Verbs
- Epistemic modality
(express possibility,
probability or
certainty)
- Deontic modality
(express necessity
and obligation)
- Epistemic modality
(express possibility,
probability or
certainty)
- Frame works
- Discourse
- how is
text
organised
- what
devices
are
used to
assist
meaning
- how is
text
organised
- Lexis and semantics
- vocab
choices
- lexical
fields
- relationship
between
words
(synonymy,
antonymy,
hyponymy)
- formality of
lexical choices
- use of pronouns to
establish relationship
with reader
- vocab
choices
- Grammar
- what verb
processes
dominate
- epistemic/
deontic
used?
- declaritive/
imperitive
sentences?
- what verb
processes
dominate
- Pragmatics
- relationship
between
producer and
reciever?
- implied author
and reader
- conversational
strategies
- implied/shared
meanings?
- ideological assumptions
- relationship
between
producer and
reciever?
- Discourse
- Power in advertising
- persuasive
- powerful
- 1) synthetic
personalisation (way things
use second person pronoun
'you' to make a relationship
between producer and
receiver)
- 2) members
resources
(background
knowledge that
readers use to
interpret texts drawn
out by producers)
- 3) building the
consumer (puts
receiver in desired
position)
- 3) building the
consumer (puts
receiver in desired
position)
- 2) members
resources
(background
knowledge that
readers use to
interpret texts drawn
out by producers)
- persuasive
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