Cadbury

Cadbury

joy
1. causes
  1. internal sources
  2. contentment
2. emotion
  1. none, instead inward peace
3. time frame
  1. long lasting
4. example
  1. Giving birth to a child will bring joy
joy in different languages
1. italian
  1. gioia
2. swedish
  1. glägje
3. spanish
  1. alegria
4. arabic
  1. فرحة
5. indonesian
  1. kegembiraan
6. filipino
  1. kagalakan
7. french
  1. joie
8. croatian
  1. radost
general expression of joy
1. muscles around the eyes tightened
2. 'crows feet' wrinkles around eyes
3. cheeks raised
4. lip corners raised diagonally
current ideas
1. social media
  1. #freethejoy
    1. facebook
      1. thoughts or videos that brings you joy
    2. twitter
      1. 'thoughts' that brings you joy
    3. instagram
      1. post a picture of what brings you joy
2. videos
  1. irrepressible joy
    1. person in a room full of puppies/ kittens
      1. puppies could wear purple collars to link with Cadbury's brand image
      2. brown puppies to symbolise chocolate
  2. expressions of joy
    1. video that shows different expressions of joy in different cultures
      1. could have a young woman travelling around the world. In each country she witnesses joy within different cultures
        Fits the brief of: bullseye consumer is a young woman in her late teens/ early 20s, who longs to have more unbridled, spontaneous joy in her life than her multiple roles and responsibilities allow.
      2. latina
        dancing
      3. Filipino
        singing

Resource summary

	Created by Liv Gran over 8 years ago