5877042
Description
Mind Map by Lester Stoffels, updated more than 1 year ago
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Created by Lester Stoffels
over 8 years ago
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Marketing Plan
- Market Research
- Undertaken to understan
more about customers needs
- Gain understanding of customers
perceptions of a product
- Collection and analysis of data
- Undertaken to understan
more about customers needs
- Product
- Describe product fully
Annotations:
- including what makes the product or service unique
- Evidence of patents
should be provided
- Packaging, safety and
compliance with SABS
- Describe product fully
- Price
- Needs to cover all the costs
- Decide if will offer discounts
- Discounts could be offered
for early payment
- Needs to cover all the costs
- Promotion
- Choose what type of
advertising will be used
- Depending on the target market
- Choose what type of
advertising will be used
- Place
- How easy it is for customers
to reach business
- Can be from different places
- Alternatively, door to door
- How easy it is for customers
to reach business
- People
- Employees need to have the right skills
- Ability to deal with customers
- Employees need to have the right skills
- Physical Environment
- How neat and safe is it
around your business
- Does it meet the
expectations of customers
- How neat and safe is it
around your business
- Process
- The way you deliver your
product or service
- Greater efficiency lead
to customer service
- The way you deliver your
product or service
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