What Kind Of Media Institution Might Distribute
Your Media Product And Why?
I looked at two particular films that related to my opening title sequence in order to
see who the distributors were, I did this as my opening sequence has a similar plot
and characters to the two films I looked at therefore the distributors may be
interested in distributing my product. The two films I looked at were Lolita 1962 and
Hard Candy, once watching these two films i decided to research in to their
distributors.
When researching the distributors of Lolita I came across several
companies, I mainly focused on the UK distributors this is due to my
opening title sequence being produced in the UK. Lolita was an
important film to research as my opening sequence was largely
influence by this film. This means researching its distributors could
give me an insight to what media institute would distribute my media
product as both product are extremely similar. Examples of the UK
distributors i found were Warner Home Video and Metro Goldwyn
Mayer
When looking at Warner Home Video distribution I researched into the media institution
to see what other films they distributed other than Lolita, these included Gravity and I am
Legend both of which are hybrid genres made up of thriller combined with other genres
such as action and adventure. As my media product is a thriller this distribution
company may be interested in distributing my media product, due to a majority of their
films they have distributed are of a thriller genre. As my film is heavily influenced by
Lolita means it involves the same thriller conventions for example the young female
playing the victim and the older male predator therefore they may want to distribute it due
to it being similar to Lolita and with the success of this film my media product might
regain some of that success however these films are aimed at mass audiences
meaning they may not be interested in my media product due it being aimed at a niche
audience.
Warner Home Video with
distribution in 90 international
territories, commands the
largest distribution
infrastructure in the global
video marketplace.
Also due to it being such a high end media institution they may not be obliged
to distribute a media product like mine due to it being an art house film that draws in a niche
audience meaning they may be reluctant to invest as there is a risk of no return in profit.
WHV works close with warner bros digital
distribution which maxmizes revenue opportunities
across all new media distribution platforms
Examples of the distributors involved, they
included distributors to different countries either
distributed by VHS, DVD or theatrical
Metro Goldwyn Mayer seems to distribute art house films
more, from researching this company the films they
distributed were through theatrical and home entertainment
therefore appealing to mass audience. However this
distribution company is worth considering as my media
product fits the pattern of their films however the success
rate would worry me due to the lack of popularity to these
films. Although a niche audience is best suited for media
product I would still want it to be a more well known film.
MGM also has investments in domestic and international television
channels
Lionsgate is a leading global entertainment company
that has a strong and diversified presence in not only
distribution but motion picture production. This
company is led by films such as the hunger games
and twilight aimed at younger adult audiences.
Therefore this media institute may not be interested in
my media product due to most of their films they
distribute are aimed at a younger teenage audience in
contrast to my media product which is aimed at ages
slightly higher, 18- 30.
Lionsgate also has aglobal
infrastructure of output deals covering
80%of the worlds ,movie going
population outside China and India and
self distribution off filled entertainment in
the UK
I decided to research into the distributors of Hard
Candy due to several elements of the film matching
mine, most significantly the photographs of the
young girls. Therefore with this similarity the
distributors such as Lionsgate may be interested in
distributing my media product due to them reeking
in the benefits beforehand.
When researching Hard Candy,I Iooked into all the media institutions
that distributed it. However I focused on the UK distribution and found
Lionsgate to be the main institute.
To conclude the media institute I would like to distribute my media product would be Warner Home Video due to
it being the largest distribution infrastructure this way the deals set in place to get audiences to see my media
product would be reasonable and it would ensure a guaranteed audience due to them having networks in several places.
My media product would typically be an art house film in which it is typically a serious
independent film aimed at a niche audience rather than a mass audience
Distribution is the process in which a media product in this case a film is made
available for audiences by a film distributor this is done in several ways through
theatrical release, home entertainment release etc..