6012296
Description
Mind Map by Angela Camacho, updated more than 1 year ago
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Created by Angela Camacho
over 8 years ago
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CONVERGENCE'S Fundamental Question
- Convergence (what is it?)
- "A change to deliver news and
information to consumers in a
new and different way, or to
expand the franchise."
- "A way to protect their place in the
market"
- "Give information and news in a
different way"
- Convergence in the U.S.A.
- Ownerships
convergence
(Between large
media companies)
- Structural Convergence
(re-organization on
media companies)
- Technology Convergence
(makes the multi-skilled
journalist possible)
- Storytelling Convergence ( It
operates at the level of the
working journalist, though it
needs management support for
equipment)
- Ownerships
convergence
(Between large
media companies)
- "A change to deliver news and
information to consumers in a
new and different way, or to
expand the franchise."
- The business ideal
- The business model sees
multiple-platform publishing
as a way to increase
productivity
- One advertising representative can
offer a campaign in a variety of
formats
- ‘‘CO- PERTITION’’
- Organizations that originally were
competitors work together.
- Organizations that originally were
competitors work together.
- ‘‘CO- PERTITION’’
- One advertising representative can
offer a campaign in a variety of
formats
- The business model sees
multiple-platform publishing
as a way to increase
productivity
- The journalistic ideal
- ‘‘Convergence is a growth strategy
instead of a saving strategy.’’ It was an
important new form of journalism
because it addressed the needs of the
audience
- ‘‘Convergence offers the audience new
ways of absorbing news rather than just
offering journalists new ways of presenting
it’’
- ‘‘Convergence is a growth strategy
instead of a saving strategy.’’ It was an
important new form of journalism
because it addressed the needs of the
audience
- What is Driving
Convergence?
- Changing
attitudes and
lifestyles of
news
consumers
- The growth of the World Wide Web has
introduced another competitor for
advertising, and at the same time the
Web has produced more niche markets
- Advances in digital
technology make
convergence technically
possible
- Changing
attitudes and
lifestyles of
news
consumers
- Barriers
to
Convergence
- The difficult that convergence experiences
happened when the organization has
different leadership priorities
- The difficult that convergence experiences
happened when the organization has
different leadership priorities
- All over the world the evolution of convergence is based on the companies
transformation from "monomedia" to "multimedia" Members of
the World Association of Newspapers had reported some form of
convergence was starting to happen at their companies
- Key Factors
Related
- Management
buy-in
- Change of mindset
- Placing people
with different
skills generate
trust and
sharing of ideas,
which leads to
synergy
- Management
buy-in
Media attachments
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